Privacy Policy

Last updated: February 2026

1. Introduction

This privacy policy explains how Learnient Limited ("we", "us", "our") collects, uses, and protects your personal information when you visit our website at learnient.com (the "Website").

Company Details

Company Name: Learnient Limited
Company Number: 15123613
Registered Office: Grosvenor House, 11 St. Pauls Square, Birmingham, England, B3 1RB
Contact Email: privacy@learnient.com

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect information that you provide directly to us through forms on our Website:

Contact Forms

When you contact us, we collect:

  • Name
  • Email address
  • Phone number
  • Your question or message

Demo Request Form

When you request a demo, we collect:

  • First name
  • Last name
  • Work email
  • Job role
  • Company name
  • Number of employees
  • Implementation timeline
  • Current LMS or system in use
  • Additional information you choose to provide

Calculator Tool

When you use our calculator, we collect:

  • Work email
  • Business name
  • Phone number

Automatic Information Collection

We automatically collect certain information when you visit our Website:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website
  • Date and time of visit

3. How We Use Your Information

We use the information we collect for the following purposes:

To Provide Our Services

  • Respond to your enquiries and requests
  • Schedule and conduct product demos
  • Provide calculator results and recommendations
  • Communicate with you about our services

Marketing and Business Development

  • Send you information about our products and services (with your consent)
  • Understand how visitors use our Website
  • Improve our Website and services
  • Analyse market trends and customer needs

Legal and Compliance

  • Comply with legal obligations
  • Protect our rights and interests
  • Prevent fraud and abuse

4. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent: When you submit a form or sign up for communications, you provide consent for us to process your data for the specified purposes
  • Legitimate Interests: We have a legitimate interest in responding to your enquiries, improving our services, and conducting business development activities
  • Contractual Necessity: Processing is necessary to respond to your requests and provide information about our services

5. Third-Party Services and Data Sharing

We use the following third-party services that may process your personal information:

HubSpot (CRM and Marketing)

Purpose: Customer relationship management, email marketing, form processing, and analytics

Data Shared: Contact information, form submissions, website activity

Location: Data may be processed in the United States

Privacy Policy: https://legal.hubspot.com/privacy-policy

Google Analytics

Purpose: Website analytics and performance measurement

Data Shared: Anonymised usage data, IP addresses (anonymised)

Location: Data may be processed in the United States

Privacy Policy: https://policies.google.com/privacy

Resend

Purpose: Transactional email delivery

Data Shared: Email addresses, names, email content

Location: Data may be processed in the United States

Privacy Policy: https://resend.com/legal/privacy-policy

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

International Data Transfers

Some of our third-party service providers are located outside the UK and European Economic Area (EEA). Where we transfer data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK Information Commissioner's Office
  • Adequacy decisions by the UK government
  • The service provider's participation in approved certification mechanisms

6. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your experience and analyse Website usage.

Types of Cookies We Use

Strictly Necessary Cookies

  • Essential for the Website to function properly
  • Cannot be disabled

Analytics Cookies

  • Google Analytics: Track how visitors use our Website
  • HubSpot Analytics: Measure marketing campaign effectiveness and user engagement

Marketing Cookies

  • HubSpot Tracking: Enable personalised marketing communications
  • Track interaction with our content and forms

Managing Cookies

You can control and manage cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Website.

To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law.

Generally:

  • Enquiry data: Retained for 2 years from last contact
  • Marketing data: Retained until you unsubscribe or withdraw consent
  • Analytics data: Retained in accordance with our analytics provider's policies (typically 26–50 months)

8. Your Rights

Under UK GDPR, you have the following rights:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Restrict Processing: Request that we limit how we use your data
  • Right to Data Portability: Request a copy of your data in a machine-readable format
  • Right to Object: Object to our processing of your personal data
  • Right to Withdraw Consent: Withdraw consent at any time where we rely on consent as the legal basis

To exercise any of these rights, please contact us at privacy@learnient.com

Information Commissioner's Office (ICO)

You also have the right to lodge a complaint with the ICO:

Website: https://ico.org.uk

Telephone: 0303 123 1113

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit (SSL/TLS)
  • Secure data storage with access controls
  • Regular security assessments
  • Staff training on data protection

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Marketing Communications

If you have consented to receive marketing communications from us, you may:

  • Unsubscribe using the link in any email we send
  • Contact us at privacy@learnient.com to opt out
  • Update your preferences in your HubSpot communication settings

12. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new policy on our Website with an updated "Last updated" date.

We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

Email: privacy@learnient.com

Post: Learnient Limited, Grosvenor House, 11 St. Pauls Square, Birmingham, England, B3 1RB

This privacy policy applies only to our marketing website. If you are a customer using the Learnient platform, separate terms and privacy policies will apply to your use of the application and any data processed through it.